Casts wide. Pulls in the ones who're ready.
Cold outreach
that books calls.
Not just sends.
1,672 emails. Our engine.
Real sends from Surfscaler's own outbound — not a client's. Samples are representative; exact per-send totals vary by campaign.
| SUBJECT LINE | SENT | OPENED | REPLIED | BOOKED | NOTE |
|---|---|---|---|---|---|
| “quick question about {company}” | 412 | 186 | 14 | 3 | sequence A — roofing |
| “heard you're expanding into X” | 290 | 102 | 9 | 2 | sequence B — HVAC |
| “re: quick question about {company}” | 310 | 88 | 11 | 3 | follow-up A |
| “closing the loop — {company}” | 280 | 61 | 7 | 1 | follow-up B |
| “one more thing, {first_name}” | 190 | 44 | 5 | 1 | sequence C — dental |
| “quick audit of {company}'s gap” | 190 | 55 | 6 | 1 | audit-opener test |
| TOTAL — all campaigns | 1,672 | 536 | 52 | 11 | samples — proportions are real |
* Representative sample rows from Surfscaler's own outbound. Total send count (1,672) is accurate; per-row breakdowns are illustrative of real campaign shape. We never publish clients' data.
Five steps. We run all of them.
System diagram — Driftnet pipeline
“We got Gmail-jailed. Opens flatlined, replies zero. We fixed the auth, cleaned the reputation, clawed back to the inbox. That scar tissue is the product — deliverability most agencies can't teach because they've never had to fix it.”
Casey Hamilton · Surfscaler
Your list lands in their inbox.
Three emails. One reply.
Samples written in the style we use. Personalised per recipient. Not templates — copy crafted for each campaign.
Hey {first_name} —
Noticed you're promising 24/7 response on your site. Are you actually hitting that, or is there a gap when the team's off?
Asking because we built a system for exactly that gap. Curious if it's relevant.
Worth a 15-minute call?
Surfscaler · casey@outreach.surfscaler.com
Just circling back on this.
I'll keep it short — if you've got nights or weekends where calls go unanswered, we can probably fix that in under a week.
Interested?
Surfscaler · casey@outreach.surfscaler.com
Last note — I'll stop bugging you after this one.
If timing's just off, reply with 'later' and I'll check in next quarter. Otherwise I'll assume it's not a fit.
Either way, good luck.
Surfscaler · casey@outreach.surfscaler.com
One net, cast across every niche.
// filter by niche or step — same engine, different play every time. tap to explore.
Hey {first_name} —
Saw Apex HVAC on Google. When someone calls at 9 PM on a Friday, does anyone pick up — or does that lead just evaporate?
We built a system that catches those. Curious if it's a fit.
Worth 15 minutes?
Hey {first_name} —
You're promising 24/7 on your site. Are you actually hitting that after hours, or is there a gap when the crew's off the clock?
Asking because we close that gap for roofers. Curious if it's relevant.
15-minute call?
Hi {first_name} —
Quick one: when a new patient calls {practice_name} after office hours, what happens? Voicemail, answering service, nothing?
We help dental offices stop losing those. Might be worth a look.
Open for a quick call?
Just circling back on this.
If nights or weekends are where calls go to die for you, we can probably fix that in under a week.
Still interested?
Last note from me on this.
If timing's off, reply 'later' and I'll check back next quarter. Otherwise I'll assume it's not a fit — no hard feelings.
Either way, good luck.
Hey {first_name} —
Someone interested in a filler consult at 8 PM won't wait until morning to book. They'll find the next place that responds.
We built the thing that responds at 8 PM. Worth talking through?
15 minutes?
6 of 6 variationsshown · sample copy — structure is real, content personalised per campaign
One net. Every niche.
The whole engine. Not a tool to babysit.
Done-for-you sequences
Multi-step campaigns written for your offer. Human tone, proven structure.
Subject: "quick question about {company}"
A protected sending domain
Separate, warmed domain dedicated to outbound. Your primary domain never touched.
outreach.yourbrand.com · SPF · DKIM · DMARC ✓
Inbox placement
We monitor reputation, pace volume, and keep you out of spam. We fixed ours — we know what kills it.
PRIMARY ✓ · [SPAM] ✗
Reply detection
Every interested reply caught, triaged, and routed to you. No lead lost in inbox noise.
OOO filtered · interested → routed
Weekly reporting
Deliverability, open rate, reply rate, booked calls — straight numbers.
sends · opens · replies · booked
Monthly tuning
Copy refined against what's converting. Subject lines tested. Sequences improved.
A/B → winning variant kept
B2B. Clear offer. Real deal size.
Right if you...
Sell B2B — other businesses, not consumers
Have a clear offer and a defined target market
Deal size where 2-3 booked calls/month pays for itself many times over
Want the system run for you, not a dashboard to babysit
OK with a real reply rate reported honestly — not inflated
NOT right if you...
Sell to consumers — cold B2C email is a different game
Don't have a defined offer yet — we'll tell you that on the first call
Want guaranteed booked-call numbers — no one can promise that honestly
Are looking to buy a tool to run yourself (check Instantly or Smartlead)
Need results in week one — domain warmup takes 2-4 weeks
Turn cold into booked.
Not just sent.
Tell us your offer and who you sell to. We map the campaign, protect your domain, and start booking calls.
Get booked calls →