BRAND: GaugeTYPE: Interactive CalculatorOUTPUT: Captured Lead + $ FigureENGINE: 4 tools live on this siteHOSTS ON: Your Domain
[01/04] § lead capture
Gaugelead-capture calculators

Reads the leak. Captures the lead.

Show them

their number.

Capture the lead.

// not "businesses like yours save 20%" — their actual dollar figure.
4live tools on this engine
every resultcaptures a real lead
1 numberpersonalized to their inputs
your domainno Surfscaler branding
Build my calculatorSee a live tool →
Gauge · CalculatorLIVE PREVIEW
480callers/mo
32%
$620
→COMPUTE · annual loss from missed calls
RESULT
$342k/ yr
You're losing ~$342k/yr to missed calls.
→CAPTURE: name@yourbusiness.com → CRM
This is the end-product you get — move the sliders.
// 4 live tools on this engine
Proof

4 live calculators on this site. Every result captures a lead with a real dollar number.

Why calculators win

0%

of ebooks show a prospect
their own dollar figure.

specific
"You're losing $47k/yr" beats "businesses like yours lose 20%."
shareable
Every result gets its own URL + social card. The tool markets itself.
gated
Email + phone before the full reveal. Qualified, not just curious.
“The calculators that capture our own leads were built on it. Go try one.”
See my missed-call loss →
§ I — How the lead gets captured

Calculator lands. Lead captured.

System diagram — calculator → CRM

GAUGECALCULATORyour domain · your brandinputsBENCHMARKENGINEindustry ratesreal formulacredible, not inflatedcomputeRESULT$47ktheir numberEMAIL + PHONE GATEbefore full revealSHAREABLE URLresult page + social cardself-marketsYOUR CRMlead + inputs + dollar figurefollow-up pre-loadedyou own the tool · you own the data · no Surfscaler dependency
§ II — Live results from the engine

4 tools. Every result, a captured lead.

TOOLINDUSTRYRESULT EXAMPLELEAD CAPTURESTATUS
Home Services$47,232 / yrReal lead capture on every submitLIVE
Any email senderSPF FAIL → PASSEmail + domain captured per auditLIVE
E-commerce / DTC$12,480 / yr recoverableLead + revenue figure on submitLIVE
Local BusinessScore: 34 / 100Business + contact capturedLIVE
Real tools — not mockups. Click any tool to use it.4 / 4 LIVE
§ III — Every leak, measured its own way.

Not one calculator. A whole toolkit.

// filter by family — revenue-leak, ROI, cost audit, savings. Same engine, a different formula every time.

Revenue leakEvery unanswered ring = a dollar figure
Missed-Call Revenue Leak
INPUT480 calls/mo · 32% missed · $620 avg deal
↓
RESULT$47,232 / yr
captures email + phone
Revenue leakThe $ sitting in abandoned carts
Cart Abandonment Audit
INPUT$28k monthly revenue · 68% cart abandonment rate
↓
RESULT$12,480 / yr recoverable
captures email + store URL
ROIDormant customer list → revenue pipeline
HVAC Reactivation ROI
INPUT2,400 past customers · 18-mo dormant · $310 avg job
↓
RESULT$89,640 pipeline
captures email + business name
ROIWhat a structured referral program is worth
Roofing Referral ROI
INPUT60 jobs / yr · 22% referral rate · $8,400 avg job
↓
RESULT$110,880 / yr referral rev
captures email + phone
Cost auditTurns invisible deliverability issues into a number
Email Deliverability Audit
INPUT4 domain signals checked · SPF / DKIM / DMARC / MX
↓
RESULT38% of emails unreachable
captures email + domain
Cost auditReview gap vs. local competitors, scored
Reputation Gap Calculator
INPUT34 Google reviews · 3.8 avg rating · 6 competitors
↓
RESULTScore: 34 / 100
captures business name + email
SavingsWhat appointment no-shows actually cost per year
No-Show Cost Calculator
INPUT120 appts / mo · 14% no-show rate · $185 avg session
↓
RESULT$37,044 / yr lost
captures email + phone

Showing 7 of 7 calculator types · sample outputs — real numbers are configured per business on the scoping call. Inputs and result formulas are based on industry benchmarks; see each live tool's “where do these numbers come from?” note for sourcing.

Every leak, measured its own way.

§ IV — What we build

Everything the calculator needs. Nothing it doesn't.

A branded calculator

An interactive tool built to your industry. Inputs tuned to move your offer.

"You're losing ~$47k/yr to missed calls."
Lead capture baked in

Email + phone required before the full result. Feeds your CRM with the inputs logged.

→ CAPTURE: name@business.com → CRM
Shareable result pages

Each result gets its own URL and a custom social card. The tool markets itself.

yourdomain.com/result/abc123
Industry benchmarks

Tuned to real rates so the number is credible — not inflated, not conservative.

benchmark · validated · real formula
Hosting + analytics

Live on your site, maintained by us. Attribution and conversion tracking included.

uptime · attribution · no dep
Your data, owned

Code delivered. Leads in your CRM. Never locked in — take it to another developer anytime.

→ you own it, always
§ V — Honest qualifier

We'll only build one if there's a number worth computing.

01

If there's a number

Most offers have a hidden figure — time saved, revenue lost, cost of doing nothing. We find it on the scoping call.

02

If there isn't

We say so. A purely emotional or aesthetic offer doesn't have a number worth computing. We'd rather point you to the right lead magnet than build the wrong one.

03

If it's there, we build it

Service businesses, agencies, SaaS — anyone with a quantifiable outcome. This is the lead magnet at the top of our own funnel.

§ VI — One CTA

Build the magnet that pays for itself.

Tell us your offer and the figure worth computing. We scope the tool, design it for your brand, and have it converting traffic.

Build my calculator