Surfscaler · Rochester NY · Catalog vol. 1 · 14 Systems
// catalog index
A working catalog of AI systems we run.
These are systems Surfscaler builds and operates — not wireframes or demos. Each entry below is a brief on what the system does, who it is for, and the proof it works. When you run one, it runs on the same engines we use to run our own business.
// Front Desk · 04
Systems that answer, respond, and capture — so nothing slips through.
Switchboard
Your phone, answered 24/7.
A 24/7 receptionist that picks up every call, answers questions, qualifies the caller, and books or routes them on the spot — so every lead gets a live answer, day or night.
Read the brief →Penpal
Every text & DM, answered in seconds.
Answer every customer text and DM in seconds, around the clock. Books, quotes, and takes orders, then hands off to a human only when it matters.
Read the brief →Bounceback
Every missed call, texted back instantly.
The moment a call goes unanswered, the caller gets an instant text back that opens a real conversation — turning every missed call into a captured lead and a booked job.
Read the brief →Starboard
More 5-star reviews, automatically.
Automatically ask happy customers for reviews, catch unhappy ones before they go public, and climb the star rating that wins local search.
Read the brief →// Outbound · 04
Engines that fill your pipeline and keep you landing in the inbox.
Driftnet
Cold outreach that books calls.
A managed cold-email engine that writes your campaigns, sends them, lands in the primary inbox, and catches every reply — keeping your domain healthy while it books calls.
Read the brief →Lifeguard
Out of spam, into the inbox.
Your email is landing in spam and costing you money. We diagnose exactly why — auth, reputation, content — and fix it, then keep watch.
Read the brief →Tidepool
A full lead pipeline, daily.
Automated Google Maps scraping that delivers verified leads to your CRM on a schedule. Deduped, enriched, and scored before they hit your inbox.
Read the brief →Sonar
Your hottest leads, surfaced first.
Every lead scored 0–100 and enriched with the context that makes the first touch land — so your team stops guessing and works the highest-intent names first.
Read the brief →// Sales Floor · 01
Tools that sharpen the close — coaching built on real call data.
Cornerman
Every sales call, graded & coached.
Record, score, and coach every sales call against a real framework — so reps stop repeating mistakes and ramp faster. Built to sharpen our own selling first.
Read the brief →// Operations · 02
The back office — dispatch, scheduling, and the dashboard that ties it together.
Helm
Your whole operation, one dashboard.
A custom command center built around how your business actually runs — clients, jobs, money, and team together in one dashboard you own and control.
Read the brief →Current
Jobs dispatched, customers kept posted.
A text line books jobs and answers customers around the clock, then assigns each job to the right crew by area and availability and texts them the details. Customers get instant confirmations, an 'on the way' arrival window, and a review request the moment it's done — the owner runs one dashboard, the crew works a simple job list. Built and running live on a real delivery operation, and it fits any crew-based field service.
Read the brief →// Storefront · 03
Convert traffic into revenue — sites, carts, and the audits that prove ROI.
Harbor
A site built to convert.
Custom-built, fast websites designed around one job: turning your traffic into booked calls and submitted forms. Built to convert, easy to run, and yours to own.
Read the brief →Undertow
Abandoned carts, pulled back.
Personalized win-back sequences that bring shoppers back to finish checkout — each message tuned to exactly what they left in the cart and when they left it.
Read the brief →Gauge
Calculators that capture leads.
A branded ROI calculator that shows prospects their own number and captures the lead — the exact engine behind the calculators on this site.
Read the brief →